How to optimise your customers revel in the use of social media

How to optimize your customers experience the usage of social media

social media consumer revel in social media has in no way been more critical for a small commercial enterprise brand.

 It’s a key manner to face out inside the hearts and minds of your clients in these days’s technological panorama.

The client adventure is more and more inspired by using virtual and cell. Social media plays a crucial position in this purchaser enjoy, from purchaser acquisition, engagement, retention and provider, to loyalty and brand advocacy.

“think of social media as one of the pillars of your enterprise emblem management. Social media is a manner to attach the dots between the client experience, loyalty, customer service and the spirit of discovery and emotions that make buying exciting.”

in 2017, social media isn't just about marketing; it’s training, content material advertising, showing your ardour for assisting customers, giving them a sneak peek at your products, and inspiring them with purchaser fulfillment stories.

Ways to Engage With Customers on Social Media

The Social Media is fast becoming a home for every business. It remains one of the best things that has ever happened to business owners and entrepreneurs all over the world. As of 2015, Facebook alone has over 65 million business pages, other social media platforms such as Twitter, Instagram, Pinterest and LinkedIn also have a huge amount of business presence.

If done right, social media can level the playing field in business. It’s the equalizer between small and large businesses. Even solo entrepreneurial businesses can create a global presence by leveraging the power that social media brings.

When it comes to engaging customers, every business is quite unique in its own ways. The tips shared in this post will teach you some easy ways businesses can keep its customers engage using social media.

1. Focus more on providing value.

The single best use of your social media platforms is to provide value to people. You can do this by sharing tips, news, information, and via teaching. And when you do these things, not only are you establishing yourself or your brand as subject matter experts, you’re genuinely and selflessly trying to help people. Your message and expertise will gain visibility when people appreciate and share the advice you offer.

Also Read:  5 Must Do's For SEO Novice

2. Stick to a publishing schedule.

Consistency is key when it comes to developing a successful social media strategy. Entrepreneurs are busy people. It can be easy to let days, or even weeks, fly by without publishing a new Facebook post or tweet. If your followers or target audience members can’t count on your business to deliver relevant content in a timely manner, you’ll find it difficult to keep them engaged. Luckily there are a few tools that can help you schedule your social media posts in a timely manner.

3. Always be real and authentic.

Behind every Facebook or Twitter profile is an actual human being. Use every interaction as an opportunity to show the authenticity of your brand. No one likes being sold to, and can detect a sales pitch a mile away. Social media became cool because it’s a platform to socialize and not sell. If you can’t talk the talk of social media users, then you will be ignored. Do it right, and you will increase your engagement.

4. Create compelling graphics.

Beautiful, easy-to-understand graphics are some of the most important tools in your social media arsenal. They stand out in a crowded news feed and provide a high-impact sharing option. Create graphics that tell a story with text and imagery. Increase relevance by linking the graphic to a related article on your website or blog. One graphic can be shared on Facebook, Twitter, Pinterest, Instagram, and LinkedIn.

5. Maintain a consistent voice.

For an effective social media strategy, timing is not the only area where consistency is important. Vital to your brand’s health is uniformity in voice and messaging across all your channels. The brand persona on your website, in emails and on social media needs to be kept consistent; otherwise, you risk confusing and alienating your audience.

6. Make your profile interactive.

Make your social media activities more interactive by posting polls, votes, and contests, and be sure to respond to every comment you get even if it’s just a quick “thank you.” This will improve brand loyalty and reach because social media followers like to actually participate with brands, and they want to know that their voice is being heard.

7. Respond quickly to inquiries.

Encourage customers to engage with your brand on social media by providing fast, personal replies. Quick responses can start conversations and defuse negative situations. It can be difficult to interact with all of your social media followers, especially if you have thousands, but making a concerted effort to respond to all comments, questions, and queries in a timely manner can help increase engagement and brand loyalty.

8. Encourage user-generated content.

Rather than focusing on creating all-new content, let your followers contribute their own contents. Feel free to share other people’s content. Whether it’s a tweet, a blog post, or even something a competitor did, sharing stuff from other people is what creates a community. And, it makes members of that community far more likely to share your content, too.

9. Retarget website visitors on social media.

The best way to retarget your website visitors is by placing Facebook’s re targeting pixels all over your websites. What this does is that it helps to show your Facebook Ads to people who have visited your website but haven’t converted into customers or located you on any social media platform.

Also Read:         How to Make Money From Home

10. Always ask for customers input.

Want to increase customer engagement? Ask for it! For best results, keep posts short and easy to follow. Use instructional phrases such as “Follow us on Facebook” or “Tweet at us on Twitter” to tell customers how to respond. This method is easy, fast, and fun and you can use it on any social media platform.

Conclusion.

When it comes to engaging your customers on social media, small, regular efforts are more effective than a one-time blitz. The process doesn’t have to be expensive; if you don’t have room in the budget for a full-service marketing agency, consider hiring a freelance social media consultant for a few hours a week.

For your social media strategy to be successful, your audience members must feel they have an authentic connection to your brand. To achieve that kind of connection, there is simply no substitute for sharing high-quality, fresh and engaging content in a timely manner.

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10 SMALL SCALE BUSINESSES YOU CAN DO IN NIGERIA

How about starting a small business in Nigeria in 2020? According to research, the times of economic crisis and financial meltdown are the best periods to start a business. The good news is that you don’t need a huge amount of capital to start a successful small business in Nigeria. With great business ideas and a good execution strategy, you are on to a successful business venture.

You know you want to start something for yourself. You just need to funnel your ambition and time into an idea that will earn you extra cash, make you proud, and possibly lead to a full-time venture—and that amazing moment you get to say “I quit!” to your boss.

The cost of starting a business in this era of the internet and social media technology has greatly reduced. In this post, here are few validated business ideas you can start with almost no capital.

1. Uberpreneur/Bolt/Oride– Driving for Uber

There are many different reasons why people choose to drive with Uber. Some do it for the freedom to drive when and where they like. They’re the boss, and they work for as long or for as little as they want, following a schedule that suits their needs. An average Uber driver earns within 80,000 – 120,000 Naira a week.

Driving for Uber is one of the most lucrative business ideas in Nigeria right now. It does not only give you the opportunity to work when you want (including nights or weekends) but also give you the ability to earn some extra cash while doing so. While some drivers are doing this full-time, some only do it at nights after day job and on weekends.

2. Social Media / Influencer Marketing

Instagram, Snapchat, YouTube, Twitter and Facebook – Social Media is the Next Big Thing. These are platforms where Nigerians are making a load of cash just by sharing engaging contents and building a loyal followers list. This is a business idea you also need to venture into if you are crazy about social media.

Build up a following on any of this platform and you could quickly be approached by major brands, gear companies, and other relevant businesses that sell products or services related to the type of content you share. If you have hundreds of thousands of followers, you can easily charge anywhere between 15,000 – 50,000 Naira per post or more—which makes for a very profitable side business idea.

3. Web Design and Development

As a web designer or developer, you’ll build incredibly valuable skills that are in extremely high demand in the Nigeria market. You can get up to speed on building websites in as little as a few weeks by using a free tool like WordPress.

Aside from having the opportunity to work on your own schedule, you can make as much as 50,000 – 250,000 Naira per website project. If you looking to greatly improve your web development skills, Andela is a great place for you to start and acquire the knowledge you need.

4. Graphic Design

While having a formal background in graphic design is absolutely going to be helpful, it’s also relatively easy to learn the foundations of graphic design on your own using tools like Adobe Illustrator and Photoshop.

But before you can start earning a living as a graphic designer, you’ll need to build your skills recommend and be creative in all your designs. I recommend showcasing your design skills on platforms such as Instagram and Facebook to earn a good customer base.

5. Freelance Content Development / Ghost Writer

Do you consider yourself a wordsmith? Setting yourself up as a freelance content development could prove to be a side-hustle or maybe even a full-time job.

Companies in Nigeria such as media agencies, blogs and startups will pay big time for someone who can write a clean copy of contents, whether it’s for advertisements, websites or blogs. Some will even pay you for your editing services. However, consider how much work it takes to make freelancing work your full-time gig.

6. Starting a Blog or Vlog

Think blogging is no longer a viable source of income? Think again. Tens of thousands of bloggers, creating content on topics as diverse as cooking, fashion, gossip, news, travel, film, and lifestyle. Starting a blog/vlog with a particular niche and focus on a particular set of individuals is a lucrative business idea with great potentials.

Your first step is sharpening your writing abilities, understanding what your audience craves and learning how to write a blog post that drives traffic and brings you readers on a regular basis.

7. Cake and Cupcake Bakery

Making, decorating, and selling one-of-a-kind cakes and cupcakes for occasions ranging from birthdays to weddings to anniversaries is a great business idea for the hobby baker to pursue, and one that is potentially very profitable.

You can get started on a shoestring budget by baking and decorating right in your own kitchen. An effective marketing idea is to send samples of your cakes to interested parties to make sure they send business your way or showcase pictures of the cakes on Instagram using appropriate hashtags.

8. Small Chops Food Business

Starting a small chops food business is a lucrative business idea in Nigeria. Nigerians desire for light meals like small chops has greatly increased in the past years. Aside from big events like weddings, funeral and birthday parties, small chops are also the preferred choice when gathering friends for a get-together, boat cruise and a time on the beach.

The great thing about small chops is that even though there are a lot of people offering this service, there certainly won’t be a shortage of demand. The key to being a successful small chops business owner is creativity and packaging.

Also Read: How to make living with Affiliate Marketing 

9. Digital Marketing Agency

A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game.

There are lots of average digital marketing agencies in Nigeria right now. Starting your own digital marketing agency does not require much capital all that is needed is the digital skills and experience to drive result for your customers.

10. Drop Shipping

This is a form of business that you can start with a very low capital. What you need is your laptop or smartphone, internet data, and your social media platforms e.g. Facebook, Twitter, Snapchat etc. ( which could serve as your online shop)

This is a lucrative business idea that has made millions of naira. The secret of the business is identifying and knowing what the people need at the particular moment and knowing where and how to source for those items (AliExpress is a good place to start drop shipping business in Nigeria).

Conclusion

The business ideas shared in this post have been tested and proven lucrative in the Nigerian market especially for small businesses. But for you to succeed in any of the above-listed businesses, you need to have the right business strategy and ideology to starting a successful internet business in Nigeria.

Most especially when it comes to acquiring customers and keeping those customers over a long period of time. You need to be able to sell yourself and your ideas to the people that want to do business with you, through this you might be able to raise the capital needed.

Good Luck ! !! !!!

Can You Really Make A Living From Affiliate Marketing?

Affiliate marketing is a business model which lets anyone benefit financially by using other people's products on the internet. It's a kind of referral based marketing in which affiliates are rewarded for sending website traffic to various products and services online. 

Amazon is probably the best known website for selling products on the internet. 

They have a program which allows anyone to refer customers to them, for a commission on the sales. Anyone can become an affiliate marketer. 

However, the truth is that affiliate marketing is no quick fix. It does work yes, but depending on which direction you choose to set sail with your affiliate marketing business, you can be very disappointed, as I was, many times! 

 But, if you stick with it, and find a path which both works you and your working style, the rewards can be fantastic. It's taken me a while to get to the point of the light at the end of the tunnel, but I'm definitely sold on affiliate marketing now!

7 Great Ways to Make Money From Home

In the modern world, you no longer have to tolerate doing a job you hate or working for people you can't tolerate. 

A lot of people have discovered new ways of making money that don't require you to even leave your home. The following are some of the best ways to make money at home; 

1. Start a blog 

Blogs are a great way to share your stories, opinions, and other information with random people on the internet and if you are consistent and grow your audience, your blog can become a good source of income. 

If you have lots of visitors on your blog, you can make money through advertising or selling merchandise to your audience. 

Why Sales Funnels Are The Next Thing In Affiliate Marketing

The term "Sales Funnel" might be new to you. It's a marketing technique that's been around for decades in the offline world. 

It's also a technique that's been routinely used by product sellers online. It's a way for a seller to make more money from the people who visit their site. 

What's new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings. There are two general types of sales funnel: 

1. The Multi-Product Funnel 

There's the funnel that's always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank. 

This is where you buy a low-priced front-end product and are then subjected to variety of upsells and one-time-offers that are designed to part you with more of your money. 

The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options. The offers often have timers showing how little time you have left to make a decision or you're told that limited quantities are available. 

2. The Single Product Funnel 

The second type of funnel is geared around selling you a single product. 

The purpose of the funnel is to repeatedly expose you to the product and explain why it will be useful, if not essential, to you or your business. 

How Online Entrepreneurs Can Make Money Online With a Website

Starting an online business can be freeing if the entrepreneur knows what they are doing. But what does a new entrepreneur do if they are not experience in online business? 

The key to an online business is to leverage how to make money online with a website. 

The online business website is the heart of any Internet-based business and all detailed pertaining to the website need to be handled with care. 

Therefore, online business owners should take special care to create a website in a profitable market (also known as a niche), market the website properly using traffic generating techniques and have calls for action so that consumers will follow through with purchases. 

Read on for a break down of the previous steps for more detail. 

Selling products using your website 

Online entrepreneurs have millions of online products that can be marketed that will translate into paid commissions.