Ø Tip 41: Don’t Limit Yourself
If you see a need in the market for a particular item or service you feel capable of providing then go for it. Don’t limit yourself to just one thing. Times change, and
so do peoples needs and wants. Go with it.
Ø Tip 42: Ask the Right Questions
Questions are always a good thing, unless they’re the wrong questions. If Someone wants to buy a vehicle then why ask them what their favorite food is? Make questions relevant to the product, and listen to the answers.
Ø Tip 43: Provide Training
The right training is crucial, and it needn’t cost a fortune. There are many online Training courses available, or if you have a member of staff who is particularly Skilled in a specific area then do some in-house training.
Ø Tip 44: Offer Promotional Items / Offers
BOGOF! You heard me. I said Buy One Get One Free. Those special offers are a Godsend sometimes. And there’s nothing to say the same kind of thing won’t work for your business. People tend to buy more than they initially wanted too – a double bonus!
Ø Tip 45: Focus
Remember what the goal is, and focus on it. if you let your mind wander then so Will your customers.
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Ø Tip 46: Ask for Help if Needed
Don’t be too proud. Everyone needs help and there’s no shame in asking for it. Just make sure you ask the right people and the right questions.
Ø Tip 47: Build Interest
When you’re talking to customers, or compiling a newsletter or web page, build Interest. Talk about the most interesting facts about your product or service and Why it is the best for your customers.
Ø Tip 48: Use a Script
If you are giving a presentation then make sure you have a script written Beforehand. If you lose your way while talking then your script will help you get Back on track. It will also help you to remember the more important aspects and Points that you want to get across.
Ø Tip 49: Handle Objections
You’re going to get objections at some point from someone; it’s a fact of business Life. But make sure you handle them fairly and try to keep an open mind. You Might be surprised to find that you were actually wrong about something. Learn From it and use it to your advantage.
Ø Tip 50: Establish Rapport
Establishing a rapport with your customers lets them know that you understand where they’re coming from and that you possible know what they are feeling or Wanting. It humanizes you to them, and they will be more likely to buy from you Than the hard-nosed salesman down the road.
Ø Tip 51: Follow Up
If you’ve made a sale then be sure to follow it up with a phone call or email. Making sure that your customer is happy will entice him to return to you in the future.
Ø Tip 52: Learn How to Say No
The customer might always be right, but that doesn’t mean you have to say yes to everything he wants or says. If you feel strongly about something then say so and say no.
Ø Tip 53: Learn to Negotiate
People will very often be prepared to pay more for an item or service than they initially state. Negotiate and you’ll find a price that suits you both.
Ø Tip 54: Organize
Organize your time, files and records. If you are organized in your office then customer queries and sales can be handled quicker and more effectively.
Ø Tip 55: Use Articles
Article writing is a great way of advertising to the right market. If writing isn’t your forte then get someone else to write them for you.
Ø Tip 56: Adapt Your Approach
If your past approach hasn’t been working then adapt it and try something new.
Why keep batting your head up against the same brick wall if you’re not getting Anywhere?
Ø Tip 57: Make a Good 1st Impression
1st impressions last, so make sure yours is a good one. Dress the part, look presentable and be polite.
Ø Tip 58: Engage Your Customer
Small-talk is a great way of learning about your customer without asking direct questions related to the sale, so engage in conversation – and keep your ears primed for that all important information.
Ø Tip 59: Barter
You don’t have to agree on a price that’s offered, and neither does your customer. Have some fun and barter - and make that sale.
Ø Tip 60: Watch Your Facial Expressions
Some people’s faces are like an open book, and even though they could be saying all the right words, their face could be reflecting their frustration or boredom etc. be aware of what your face is giving away because it could make the difference between a sale or a walk-away.
Ø Tip 61: Say Thank You
Not just at the time of the sale, but afterwards in an email, a card or a phone call. It goes a long way and might bring the customer back to your door in the future.
Ø Tip 62: Be Quiet
Sales people love to talk. It’s what they do. But sometimes they have to learn when to be quiet in order to let the customer think or talk to his or her partner. No-one like’s pushy people, so don’t be one.
Ø Tip 63: Develop Credibility
Your business will be built upon your reputation, so make sure that you build up your credibility by providing an excellent service both before and after sales. Much new custom comes from word of mouth, so make sure those words are good ones.
Ø Tip 64: Use Small Talk
Don’t just talk about the item you’re selling. Use small talk in between to involve
your customer more and encourage them to open up.
Ø Tip 65: Don’t Be Bullied
If you have a customer who is adamant that they can get your product cheaper elsewhere and doesn’t see why he should give you the custom then politely tell him to take his custom to the cheaper seller. If he doesn’t buy your product then someone else will, but chances are he’s just trying to bully you into lowering your price.
Ø Tip 66: Have a Sense of Humor
Laugh; make fun of yourself and funny situations. Life is too short to be miserable, and if you show your customers a sense of humor then they’ll be laughing with you while they sign on the dotted line.
Ø Tip 67: Be Energetic
Don’t just sit there looking bored when a customer walks in. get up and ask them if they need assistance. If they don’t then tidy the shelves or look busy. If it looks like you simply can’t be bothered then you will lose more custom than you make.
Tip 68: Have Empathy
Have empathy with your client and understand what they are going through in order to make it easier for them.
Ø Tip 69: Look the Part
Dress professional, look professional and act professional, and you’ll make that sale.
Ø Tip 70: Laugh at Yourself
Don’t take yourself too seriously in front of your customer. If you can laugh at yourself you’ll show that you’re approachable.
Ø Tip 71: Separate Rejection from Refusal
Know the difference between the two. Rejection is personal, refusal is not.
Ø Tip 72: Enjoy Yourself
Enjoy yourself when you’re selling and your customers will enjoy themselves too.
Ø Tip 73: Keep it Simple
Don’t get too technical, unless the customer wants you to. If you confuse the customer they may leave.
Ø Tip 74: Have Day Sales
Day sales are a great way of giving good deals to new customers – and also for getting rid of old or unwanted stock.
Ø Tip 75: Have a Good Voicemail Message
Make it businesslike and not too funny. People need to know they are calling a serious business person, not a clown.
Ø Tip 76: Have an Eye-Catching Logo
A picture tells a thousand words – and so does a business logo. Make it eyecatching
and it will be remembered.
Ø Tip 77: Give a Guarantee
Your word may be your bond, but customers generally prefer something in writing. Give a guarantee along the lines of if something doesn’t work it will be replaced.
Ø Tip 78: Be Realistic
Don’t expect that every item in stock is going to sell like hot cakes, or that every customer is going to pay top dollar for it. it isn’t going to happen. Be realistic to avoid disappointment.
Ø Tip 79: Stay up to Date
Stay up to date with business news and events in your line of work. You never
know when it will be useful or what you might learn.
Ø Tip 80: Smile
Even if you don’t feel like smiling, make sure you do it anyway. No-one wants to
deal with a person who has a face down to his boots.
Ø Tip 81: Sell Yourself
Sell yourself as well as your product.
Ø Tip 82: Act the Part
If your business is children’s entertainment then acting like a clown is accepted
and expected. But if you’re a car salesman then it isn’t. Act the part that suits
Ø Tip 83: Firm Handshake
A firm handshake typically gives the impression of confidence, whereas a limp one can be very off-putting. Make sure yours is firm.
Ø Tip 84: Update your Product
There’s no point expecting to sell a product that is outdated or old fashioned. Making sure it’s updated will bring you much more custom.
Ø Tip 85: Price
Don’t sell your product too cheaply because people will think there’s something wrong with it. But don’t sell it too expensively either or they may go somewhere else to buy it. Find the right price.
Ø Tip 86: Be Informative
Know as much information as possible about your product so that you can answer any questions intelligently.
Ø Tip 87: Pitch
Pitch your product to the right market to avoid looking like an idiot when you try
selling something like steak to a vegetarian.
Ø Tip 88: Know your Product
Don’t even think about making it big selling something you don’t know anything
about. You’ll fall flat on your face eventually. Know your product.
Ø Tip 89: Set the Stage
Your store, office or stall is your stage, so set it accordingly.
Ø Tip 90: Be Convincing
If you don’t sounds convinced about your product then your customer won’t be
Ø Tip 91: Ethics
Have some ethics, especially about your business, and you’ll be rewarded with
impressed and loyal customers.
Ø Tip 92: Loyalty
Be loyal to your customers and they will be loyal in return.
Ø Tip 93: Grab Customers Attention
Getting the attention of your prospective customer either on a personal level or
through advertising is a must.
Ø Tip 94: Interest
Build your customers interest by telling them how much money they will save,
how good they will look, etc.
Ø Tip 95: Desire
Build the desire of your customer to own your product, and have a desire within
yourself to sell it.
Ø Tip 96: Action
Encouraging your client to act on an offer will sometimes push them to make a
decision and buy.
Ø Tip 97: Conviction
Have conviction in your product. Compare it to its competitors and convince your
Ø Tip 98: Use Testimonials
Testimonials from previous happy customers are almost as good as advertising,
so show them off.
Ø Tip 99: Trial Offers
Trial offers can be a great selling point as customers like to try before they buy.
Ø Tip 100: Be Dependable
Your customers need to know that they can depend on you, especially after a
sale. If they feel they can depend on you then they will give you their business.
Ø Tip 101: Use Technology
If you have a computer or a company cell phone then use it to your adv
antage and send emails, text messages or advertising information with it.
Ø Tip 102: Watch for Customer Emotions
Very often a customer will give what he is thinking away with his expressions.
Learn how to know what a look of excitement or want for a product looks like,
and use it to your advantage.
Ø Tip 103: Language
Watch what you say as well as how you say it. It is easy to offend someone
unknowingly because you’ve used a term that they are unsure of or take the
Ø Tip 104: The Bottom Line
The bottom line is you want to make money quickly. Learn when a customer is
wasting your time and when he is serious. Save yourself time and make yourself
Ø Tip 105: Discover Priorities
Find out what your customers priorities are, and act upon them.
Ø Tip 106: Sell the Benefits, not Just the Product
The benefits of your product are what is most important to your customers, so concentrate on selling them and the product will sell itself.
Ø Tip 107: Slow Down
Don’t rush your customer or the sale. Taking time with a customer goes a long
way towards building a relationship with him.
Ø Tip 108: Be a Resource
Demonstrate that you not only know your product but that you can help your customer in providing the tools they need in order to get the most benefit from it.
Ø Tip 109: Coach your Client
Coach your clients in your area of expertise and let them know that you want
them to succeed and not just buy your product.
Ø Tip 110: Explain not Excuse
If there is a problem with a product explain it to the customer, don’t excuse it to
Ø Tip 111: Eye Contact
Lack of eye contact will make you look shifty which can be off-putting to a
customer. Ensure good eye contact is maintained, without looking as though you
Ø Tip 112: Stay on Topic
Going off the topic can make a customers mind wander away from the reason he
came to you in the first place – to buy something. Stay on topic!
Ø Tip 113: Don’t Judge
You’ve heard the old adage “Don’t judge a book by its cover”; the same can be
said of customers. Just because he looks as though he can’t afford what you’re
selling doesn’t mean that he can’t.
Ø Tip 114: Be an Advisor not a Salesperson
People are sometimes wary of salespeople, so try to give the air of an advisor
instead to build their trust and confidence.
Ø Tip 115: Choose your Words
Choosing your words carefully can help to make or break a deal, especially the
first few words you speak.
Ø Tip 116: Use Names
Ask your customer what his name is, and then use it. It adds a personal touch
that will impress.
Ø Tip 117: Shiny Shoes
Customers will typically look from your face to your feet, so make sure your
shoes are as polished as your sales technique.
Ø Tip 118: Walk Fast
A brisk walk will give the impression of importance and purpose which is just the
kind of person a customer wants to deal with.
Ø Tip 119: Proper Introductions
The client is the most important person, so when introductions need to be made
say his name first to make him realize this.
Ø Tip 120: Business Cards
Have a good supply with you at all times, and use them whenever and wherever
you can. You never know who your next client is.
Watch Out For The Concluding Episode