Ø Tip
41: Don’t Limit Yourself
If you see a need in the
market for a particular item or service you feel capable of providing then go for
it. Don’t limit yourself to just one thing. Times change, and
so do peoples needs and
wants. Go with it.
Ø Tip
42: Ask the Right Questions
Questions are always a
good thing, unless they’re the wrong questions. If Someone wants to buy a
vehicle then why ask them what their favorite food is? Make questions relevant
to the product, and listen to the answers.
Ø Tip
43: Provide Training
The right training is
crucial, and it needn’t cost a fortune. There are many online Training courses
available, or if you have a member of staff who is particularly Skilled in a specific
area then do some in-house training.
Ø Tip
44: Offer Promotional Items / Offers
BOGOF! You heard me. I
said Buy One Get One Free. Those special offers are a Godsend sometimes. And
there’s nothing to say the same kind of thing won’t work for your business.
People tend to buy more than they initially wanted too – a double bonus!
Ø Tip
45: Focus
Remember what the goal
is, and focus on it. if you let your mind wander then so Will your customers.
You May Also Like This: How To Make $100 - $500 Per day With This Secret
Ø Tip
46: Ask for Help if Needed
Don’t be too proud.
Everyone needs help and there’s no shame in asking for it. Just make sure you ask
the right people and the right questions.
Ø Tip
47: Build Interest
When you’re talking to
customers, or compiling a newsletter or web page, build Interest. Talk about the
most interesting facts about your product or service and Why it is the best for your
customers.
Ø Tip
48: Use a Script
If you are giving a
presentation then make sure you have a script written Beforehand. If you lose
your way while talking then your script will help you get Back on track. It will
also help you to remember the more important aspects and Points that you want to
get across.
Ø Tip
49: Handle Objections
You’re going to get
objections at some point from someone; it’s a fact of business Life. But make sure you
handle them fairly and try to keep an open mind. You Might be surprised to
find that you were actually wrong about something. Learn From it and use it to
your advantage.
Ø Tip
50: Establish Rapport
Establishing a rapport
with your customers lets them know that you understand where they’re coming
from and that you possible know what they are feeling or Wanting. It humanizes
you to them, and they will be more likely to buy from you Than the hard-nosed
salesman down the road.
Ø Tip
51: Follow Up
If you’ve made a sale
then be sure to follow it up with a phone call or email. Making sure that your
customer is happy will entice him to return to you in the future.
Ø Tip
52: Learn How to Say No
The customer might
always be right, but that doesn’t mean you have to say yes to everything he wants
or says. If you feel strongly about something then say so and say no.
Ø Tip
53: Learn to Negotiate
People will very often
be prepared to pay more for an item or service than they initially state.
Negotiate and you’ll find a price that suits you both.
Ø Tip
54: Organize
Organize your time,
files and records. If you are organized in your office then customer queries and
sales can be handled quicker and more effectively.
Ø Tip
55: Use Articles
Article writing is a
great way of advertising to the right market. If writing isn’t your forte then get someone
else to write them for you.
Ø Tip
56: Adapt Your Approach
If your past approach
hasn’t been working then adapt it and try something new.
Why keep batting your
head up against the same brick wall if you’re not getting Anywhere?
Ø Tip
57: Make a Good 1st Impression
1st impressions last, so
make sure yours is a good one. Dress the part, look presentable and be
polite.
Ø Tip
58: Engage Your Customer
Small-talk is a great
way of learning about your customer without asking direct questions related to the
sale, so engage in conversation – and keep your ears primed for that all
important information.
Ø Tip
59: Barter
You don’t have to agree
on a price that’s offered, and neither does your customer. Have some fun
and barter - and make that sale.
Ø Tip
60: Watch Your Facial Expressions
Some people’s faces are
like an open book, and even though they could be saying all the right
words, their face could be reflecting their frustration or boredom etc. be aware of
what your face is giving away because it could make the difference between a
sale or a walk-away.
Ø Tip
61: Say Thank You
Not just at the time of
the sale, but afterwards in an email, a card or a phone call. It goes a long way and
might bring the customer back to your door in the future.
Ø Tip
62: Be Quiet
Sales people love to
talk. It’s what they do. But sometimes they have to learn when to be quiet in
order to let the customer think or talk to his or her partner. No-one like’s pushy
people, so don’t be one.
Ø Tip
63: Develop Credibility
Your business will be
built upon your reputation, so make sure that you build up your credibility by
providing an excellent service both before and after sales. Much new custom comes
from word of mouth, so make sure those words are good ones.
Ø Tip
64: Use Small Talk
Don’t just talk about
the item you’re selling. Use small talk in between to involve
your customer more and
encourage them to open up.
Ø Tip
65: Don’t Be Bullied
If you have a customer
who is adamant that they can get your product cheaper elsewhere and doesn’t
see why he should give you the custom then politely tell him to take his custom
to the cheaper seller. If he doesn’t buy your product then someone else will, but
chances are he’s just trying to bully you into lowering your price.
Ø Tip
66: Have a Sense of Humor
Laugh; make fun of
yourself and funny situations. Life is too short to be miserable, and if you
show your customers a sense of humor then they’ll be laughing with you while
they sign on the dotted line.
Ø Tip
67: Be Energetic
Don’t just sit there
looking bored when a customer walks in. get up and ask them if they need assistance.
If they don’t then tidy the shelves or look busy. If it looks like you simply can’t be
bothered then you will lose more custom than you make.
Tip 68: Have Empathy
Have empathy with your
client and understand what they are going through in order to make it easier
for them.
Ø Tip
69: Look the Part
Dress professional, look
professional and act professional, and you’ll make that sale.
Ø Tip
70: Laugh at Yourself
Don’t take yourself too
seriously in front of your customer. If you can laugh at yourself you’ll show
that you’re approachable.
Ø Tip
71: Separate Rejection from Refusal
Know the difference
between the two. Rejection is personal, refusal is not.
Ø Tip
72: Enjoy Yourself
Enjoy yourself when you’re
selling and your customers will enjoy themselves too.
Ø Tip
73: Keep it Simple
Don’t get too technical,
unless the customer wants you to. If you confuse the customer they may leave.
Ø Tip
74: Have Day Sales
Day sales are a great
way of giving good deals to new customers – and also for getting rid of old or
unwanted stock.
Ø Tip
75: Have a Good Voicemail Message
Make it businesslike and
not too funny. People need to know they are calling a serious business person,
not a clown.
Ø Tip
76: Have an Eye-Catching Logo
A picture tells a
thousand words – and so does a business logo. Make it eyecatching
and it will be
remembered.
Ø Tip
77: Give a Guarantee
Your word may be your
bond, but customers generally prefer something in writing. Give a
guarantee along the lines of if something doesn’t work it will be replaced.
Ø Tip
78: Be Realistic
Don’t expect that every
item in stock is going to sell like hot cakes, or that every customer is going to pay
top dollar for it. it isn’t going to happen. Be realistic to avoid disappointment.
Ø Tip
79: Stay up to Date
Stay up to date with
business news and events in your line of work. You never
know when it will be
useful or what you might learn.
Ø Tip
80: Smile
Even if you don’t feel
like smiling, make sure you do it anyway. No-one wants to
deal with a person who
has a face down to his boots.
Ø Tip
81: Sell Yourself
Sell yourself as well as
your product.
Ø Tip
82: Act the Part
If your business is
children’s entertainment then acting like a clown is accepted
and expected. But if
you’re a car salesman then it isn’t. Act the part that suits
your business.
Ø Tip
83: Firm Handshake
A firm handshake
typically gives the impression of confidence, whereas a limp one can be very
off-putting. Make sure yours is firm.
Ø Tip
84: Update your Product
There’s no point
expecting to sell a product that is outdated or old fashioned. Making sure it’s updated
will bring you much more custom.
Ø Tip
85: Price
Don’t sell your product
too cheaply because people will think there’s something wrong with it. But don’t
sell it too expensively either or they may go somewhere else to buy it. Find the
right price.
Ø Tip
86: Be Informative
Know as much information
as possible about your product so that you can answer any questions
intelligently.
Ø Tip
87: Pitch
Pitch your product to
the right market to avoid looking like an idiot when you try
selling something like
steak to a vegetarian.
Ø Tip
88: Know your Product
Don’t even think about
making it big selling something you don’t know anything
about. You’ll fall flat
on your face eventually. Know your product.
Ø Tip
89: Set the Stage
Your store, office or
stall is your stage, so set it accordingly.
Ø Tip
90: Be Convincing
If you don’t sounds
convinced about your product then your customer won’t be
convinced either.
Ø Tip
91: Ethics
Have some ethics,
especially about your business, and you’ll be rewarded with
impressed and loyal
customers.
Ø Tip
92: Loyalty
Be loyal to your
customers and they will be loyal in return.
Ø Tip
93: Grab Customers Attention
Getting the attention of
your prospective customer either on a personal level or
through advertising is a
must.
Ø Tip
94: Interest
Build your customers
interest by telling them how much money they will save,
how good they will look,
etc.
Ø Tip
95: Desire
Build the desire of your
customer to own your product, and have a desire within
yourself to sell it.
Ø Tip
96: Action
Encouraging your client
to act on an offer will sometimes push them to make a
decision and buy.
Ø Tip
97: Conviction
Have conviction in your
product. Compare it to its competitors and convince your
customer.
Ø Tip
98: Use Testimonials
Testimonials from
previous happy customers are almost as good as advertising,
so show them off.
Ø Tip
99: Trial Offers
Trial offers can be a
great selling point as customers like to try before they buy.
Ø Tip
100: Be Dependable
Your customers need to
know that they can depend on you, especially after a
sale. If they feel they
can depend on you then they will give you their business.
Ø Tip
101: Use Technology
If you have a computer
or a company cell phone then use it to your adv
antage and send emails,
text messages or advertising information with it.
Ø Tip
102: Watch for Customer Emotions
Very often a customer
will give what he is thinking away with his expressions.
Learn how to know what a
look of excitement or want for a product looks like,
and use it to your
advantage.
Ø Tip
103: Language
Watch what you say as
well as how you say it. It is easy to offend someone
unknowingly because
you’ve used a term that they are unsure of or take the
wrong way.
Ø Tip
104: The Bottom Line
The bottom line is you
want to make money quickly. Learn when a customer is
wasting your time and
when he is serious. Save yourself time and make yourself
money.
Ø Tip
105: Discover Priorities
Find out what your
customers priorities are, and act upon them.
Ø Tip
106: Sell the Benefits, not Just the Product
The benefits of your
product are what is most important to your customers, so concentrate on selling
them and the product will sell itself.
Ø Tip
107: Slow Down
Don’t rush your customer
or the sale. Taking time with a customer goes a long
way towards building a
relationship with him.
Ø Tip
108: Be a Resource
Demonstrate that you not
only know your product but that you can help your customer in providing
the tools they need in order to get the most benefit from it.
Ø Tip
109: Coach your Client
Coach your clients in
your area of expertise and let them know that you want
them to succeed and not
just buy your product.
Ø Tip
110: Explain not Excuse
If there is a problem
with a product explain it to the customer, don’t excuse it to
him.
Ø Tip
111: Eye Contact
Lack of eye contact will
make you look shifty which can be off-putting to a
customer. Ensure good
eye contact is maintained, without looking as though you
are staring.
Ø Tip
112: Stay on Topic
Going off the topic can
make a customers mind wander away from the reason he
came to you in the first
place – to buy something. Stay on topic!
Ø Tip
113: Don’t Judge
You’ve heard the old
adage “Don’t judge a book by its cover”; the same can be
said of customers. Just
because he looks as though he can’t afford what you’re
selling doesn’t mean
that he can’t.
Ø Tip
114: Be an Advisor not a Salesperson
People are sometimes
wary of salespeople, so try to give the air of an advisor
instead to build their
trust and confidence.
Ø Tip
115: Choose your Words
Choosing your words
carefully can help to make or break a deal, especially the
first few words you
speak.
Ø Tip
116: Use Names
Ask your customer what
his name is, and then use it. It adds a personal touch
that will impress.
Ø Tip
117: Shiny Shoes
Customers will typically
look from your face to your feet, so make sure your
shoes are as polished as
your sales technique.
Ø Tip
118: Walk Fast
A brisk walk will give
the impression of importance and purpose which is just the
kind of person a
customer wants to deal with.
Ø Tip
119: Proper Introductions
The client is the most
important person, so when introductions need to be made
say his name first to
make him realize this.
Ø Tip
120: Business Cards
Have a good supply with
you at all times, and use them whenever and wherever
you can. You never know
who your next client is.
Watch Out For The Concluding Episode
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