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1 Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position. For example, you could say in your ad copy, "Don't worry, I used to be just like you. I was way over my head in debt. But I decided to create a financial formula so no one else would ever go through all the pain and humiliation of bankruptcy like I did."
2 Challenge your readers at the end of your ad. Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return. People love to gamble and most are greedy. You’re
just using it to your advantage so you can sell them your product or service. Some people like to gamble just because it's fun.
3 Get your audience involved in your ad by asking hem questions. They'll automatically want to answer the questions in their mind. For example, you could say in your ad copy, "Where do you want to be weight-wise in the next 5 months?" Another example, "Do you want to weigh that much or more 2 years from now?"
4 Introduce yourself in your ad copy. Haven't you ever read ad copy and wondered who was selling
the product halfway through? It's a big turn-off. For example, you could say, "Hello my name is (your
name and a little about yourself).” Another example, "It's (your name) here, I'm going to tell you about..."
5 Start your ad with a story. It draws people right into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon a time ..." Another example would be, "Last year,
one of my friends and I were..."
6 You should eliminate the hard-to-understand jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read without people pulling out a dictionary. If you need to use a word your target audience might not understand, define it or use an example to help them
7 Create benefit intensifiers for your list of ad copy benefits. For example, the benefit: "Save More Time", the benefit's intensifier: "Never Seen Before!". You could also intensify your headline, sub-headlines, guarantees, postscripts, etc.
8 You could have a famous and respectable person on your banner ad representing your product, web
site or service. People will click because they'll trust that person over you. For example, you could say, "The famous (name) has even bought our product! Click
here to see why!"
9 Load your ad copy up with a large amount of benefits and bonuses. People will think and feel like they are getting a lot for their money if they buy. For example, if you read an ad which had 40 benefits listed, then saw a similar one with only 10 benefits listed, and both were around the same price, which one would you buy?
10 Don't forget to use words that create emotion. All people have emotions; people will have more
interest when they are emotionally attached. Use words like mad, happy, angry, sad, excited, scared,
surprised, etc. For example, "Imagine how happy you will be when you can finally afford taking that
11 List any publications which have written about your business in your ad. It could be a product review, on a top ten list, an article, etc. For example, “(title) magazine says....,” “(title) Times say....,” “(title) news says...,” etc. Another example, "(title) magazine rates our product 10 out of 10!"
12 Sell more back-end products to your existing customer base. You’ve already created rapport and
trust, and proved your credibility to them. That's why it’s usually easier to sell to them the second time. Sell back-end products that relate or complement the first product you sold them.
13 Make it a practice to upsell to new and existing customers. After they decide to buy one product,
offer them another product at the point of purchase. You already have them in a "yes set" because they are going to buy your main product.
14 Cross-promote your products and services with other businesses that aren't competition. You will
reach a wider audience at less cost. The other business should have the same target audience.
For example, if you’re selling picture frames, you could team up with a photography studio.
15 Write your content so it attracts your visitors’ five senses. Use plenty of adjectives. They will stay
focused on your web site and block out other distractions. For example, you could say, "Our product
will satisfy you better than a glass of iced water on a hot day!"
16 Promote yourself as well as your products. Write articles, e-books, reports, etc. When you endorse
other products for commissions, people will think your statement is extra-credible because you have established yourself as an expert.
17 Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads,
links, print ads, etc. If the other business doesn't want to trade, offer them something extra in return.
It could be extra ads, free products, commission, extra advertising time, etc.
18 Tell your visitors what their friends or family will probably think when they buy your product.
People care about what other people think of them. For example, you could say, "Your dad will be so
happy when he sees you've bought him a new tool box!"
19 Add low cost bonuses to your offer that have a high perceived value. It could be e-books, Members Only sites, consulting, e-reports, etc. Make sure they are original and no-one else is giving them away.
20 Create trust with your prospects by telling them something they already know is true. They'll know for sure you're not lying and begin to trust you. For example, you could say, "I know you want to increase your sales..." Another example, “I know you want something for nothing..."
21 Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update
or reminder list, etc. You could follow up to make sure they don't have any problems or questions, then just mention another product you are selling.
22 Tell your potential customers special events your business has sponsored. It could be charities, fundraisers, charity auctions, etc. You could tell your prospects that you will donate a percentage of their order amount to charity. This could increase your profits because it might persuade them to buy more.
23 Tell your potential customers about any mergers or joint ventures with other reputable organizations or businesses they would recognize. If they like or trust those businesses, it will help your profits when they know you are teamed up with them. Plus it can instantly brand your business.
24 Tell your potential customers some valuable information within your ad copy. This will create rapport with them. It could be tips, how-to information, case studies, etc. Also design and start your ad out like a free report or article. People will be less hesitant to read it.
25 Tell your potential customers about reviews of special events your business attended. It could be
trade shows, seminars or conferences. You will be informing them and selling to them at the same
time. Plus if they attended the same event, then you both have something in common which can help
persuade them to buy.
26 Tell your potential customers stories about your customer service. It could be how you helped a new customer, an award you won, etc. For example, you could say, "The other day a woman called and wanted to know if she could get a refund, because she bought the wrong product and couldn't afford to buy the other one till she got a refund. We said, ‘Of course you can’ and even made her refund a top priority."
27 Tell your potential customers stories about your employees. It could be about why they like to work for you, their personal profile, etc. For example, you could say, "Our Human Resource Director, Susan, said she loves working here because we are all so polite, caring and friendly."
28 Tell your potential customers about the milestones and goals your business has achieved. It could be a sales goal, customers served goal, etc. For example, you could say, "Last year we answered over 100,000 customer service calls and e-mails, and solved every problem our prospects and customers had."
29 Tell your potential customers about the innovations your business has discovered. It could be inventions, new technologies, patents, new products, etc. Your prospects and customers will be impressed that you are constantly researching new ways to make their
30 Tell your potential customers the things you have done to improve your product. It could be lighter, faster, heavier, slower, etc. You could show pictures of your product before and after you improved it. This tells your prospects that you care about them and that you want their experience with your product to be really good.
31 Tell your potential customers a little history or past information about your business. It could be how it started, how you got the product idea, etc. This kind of information helps your prospects and
customers know more about the kind of business they are buying from and makes it a more personal
experience for them
32 Publish testimonials for your free things. It would increase their value and if they're viral marketing tools, you'll have more people giving them away. Another tip is to give testimonials for other people’s freebies. They might publish it on their web site. You can using include a link back to your web site too.
33 Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous
graphics and funny stories. You could also provide a free online game they can play on your web site.
If your visitors like it they will revisit again and again. Plus they might tell other people about it.
34 Make your content into a story format. People will want to keep reading to find out what happens at the end of the story. For example, you could say, "On Tuesday, June 13, 1988, I was driving to work and...." Another example, "Just the other day I was at the store and..."
35 Build rapport with your potential customers by teaching them something new. Provide them with free e-books, articles, tips, courses, etc. Offer them a free weekly e-zine. Include new, original articles, interviews with experts, case studies, web site profiles, news stories, etc.
36 Allow your visitors to collect things from your web site so they will stop back again and again.
It could be a series of software, e-books or articles. People like to collect things because it's a goal. It
makes them feel good because every time they collect a new item, they are fulfilling their goal.
37 Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics
and background on every page. If you have one web page that is blue, one that is red and one that
is orange, it doesn't look professional. It would look like you just threw it together and didn’t think things through. Would you buy a product from someone who gave you that impression?
38 Tell your readers how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline. For example, you could say, "You can download our e-book within minutes after you order."
39 Tell your readers they'll receive surprise bonuses. This'll raise your readers’ curiosity and make them want to buy so they can find out what the surprise bonuses are. You could also not tell them and make it a real surprise. For example, imagine how you would feel if you bought a product and got a second one for free without knowing it ahead of time?
40 Use attention grabbing adjectives to describe your product. For example, “Sizzling, incredible, high powered, ultramodern, killer, eye-popping”, etc. For example, which sounds more appealing to you "software" or "time-saving software"? Another example, "membership site" or "top secret membership site"?
41 Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer. You could also make them click the banner to read the testimonial. For example, "See What (famous person's name) Had To Say About Our Marketing E-book!"
42 Increase your traffic by holding free teleclasses. You can refer people to your web site for more
information. You can also mention things you sell at the end or during the teleclass. You could offer one daily, weekly or monthly. You could also invite other experts to speak and teach.
43 Tell people what they're thinking and feeling as they read your ad. Most people will actually experience the feelings. Your statements should help sell your product. For example, you could say, "As you are reading this ad, you begin to think about a life without debt." 44 Ask your visitors questions that induce thoughts, feelings, memories and emotions that will influence them to buy. You could ask questions about people's future, present and past. For example, you could say, "How many times in the past have you wished you had stuck with your diet?"
45. Tell your prospects that your product tastes, smells, sounds, looks, or feels better. When you
target the senses, you're triggering human appeal. Your senses also send the information to your brain and subconscious mind. Your prospect may be persuaded to buy because he or she imagined how something tasted.
46 Create an e-mail discussion list. The list should be related to your web site's subject. Place your ad on all posts and it will remind people to visit your site. You could list your e-mail discussion list at online e-mail list directories. Just type in the keywords "e-mail discussion lists" into the search engine of your choice.
47 Prove your product is a bargain. Add a lot of freebies to your offer or, if you've sold the product
for a higher price before, show them the difference. For example, you could say, "Order our product for only $19 before we raise it back up to $29! That's a huge $10 savings!"
48 Make your web site more useful. Sell ad space, generate hot leads, answer visitors’ questions, offer free content, be news friendly, etc. There are so many things you can do to make your web site more appealing and profitable. It's a good idea to regularly surf the web and study other web sites for ideas.
49 Make the most of each visitor. Sometimes they’ll think your price is too high. You should provide a variety of similar products at different price ranges. Offer free products, free trial or sample products, low priced products, subscription products, rent products, high priced products, etc.
50 Test and redesign your banner ads till you get your desired click-through rate. Once you do,
join many banner exchanges and buy ad space. For example, if you achieved 10 clicks per hundred viewers then placed your banner in 30 places and got 100 viewers per day from each place, that would be 9000 visitors per month!
51 Use holidays as a reason to get free publicity. Write a press release or article about the current
holiday. It'll have a high chance of being published. For example, your title could be, "10 Smoking Ways To Increase Your Sales On Thanksgiving Day!" Another example, "How To Turbo Boost Your Traffic On Valentine’s Day!
52 Utilize the free content which is freely available on the Internet. Publish one article on a single web page with your main web site link then upload it as a doorway or lead page. You would then just submit it to search engines and web directories. Also place an ad for your e-zine on the lead page to capture visitors’ e-mails.
53 Test your new products on the bottom of your home page or on other pages. You don't want to take
away hits from your best selling products until others are proven. You could also take your new products and sell them as upsell or back-end product till they become more steady earners for you.
54 Use a little humor in your ad copy. It could be the little extra push needed to close a sale. People
are usually persuaded easier if they're in a good mood. How many times have you let your guard down and bought something when you were in a good mood?
55 Offer a free trial of your product for a set period of time. Don't charge or bill your customers until they have decided to buy it. That should remove any perceived risk for them. For example, if you gave a person a sample of your membership web site and they liked it, they would probably join and pay for a full membership.
56 Make your sales letters or ads sound like it is common sense to buy your product. For example,
you could say, "Everyone knows you can't make money..." Another example, "Everyone realizes that
designing a professional web site isn't hard like it use to be."
57 Make sure your ad copy sounds like you know what you're talking about. If people sense you don’t, they won't buy. For example, you could say, "I know this product will help you achieve your goals!" Another example, "I guarantee our product will end your fear of snakes forever!"
58 Allow other web sites to sell your product for a percentage of each sale. They can take a percentage of the sale and send you the rest of the order to drop ship. This is one way to set up an affiliate-like program without any tracking software or technology. It works really well for products that have to be shipped.
59. Tell your prospects that you offer a lower price than the competition. If you can't afford to offer a
lower price, try different ways to accomplish it. You could find different suppliers, joint venture with other businesses, sell back-end or upsell products to make up for the loss, etc.
60 Sell people the rights to reproduce your product. You could sell the rights straight out for one price or collect royalty payments from each sale they make. You could just create one product or idea and sell it to one or more businesses then let them do all the work. All you need to do is collect the money.
To Be Continue