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Buying Triggers: 100 Mind-Altering Selling Tools! (CONCLUSION)

Thanks for your immense contribution on this article, here is the concluding part of 100 Mind Altering selling Toolss

 61 Give your potential customers a bonus that will actually pay for their purchase. It could be money saving coupons, an affiliate program, etc. For example, you could say, "Buy our product for only $47 and get 6 bonuses valued at $250!" Another example would be to say, ""Buy our product for only $47 and just 2 affiliates will pay for it!"

62 Change the benefits on your product ad from text to links. When people click on the link, it will take them right to the order page. It'll give them an urge to buy your product. People will usually click on links because they think they might be getting one of the benefits for free.

 63 Charge people a cheap price to get a sample of your product. If they like it, they can pay full price to get the full version. Yes, you could offer a free sample too. When you charge for a sample, it gives your product more perceived value and you end up making a little money at the same time.

 64 Offer freebies that are related to the product you’re selling. It could be free monthly updates, a free e-zine, free consulting, etc. Other rarely-used freebies could be an extended guarantee or warranty, a free coupon for some other business’ product or free lifetime product replacement.

 65 Show your prospects a sample page out of your free e-book. Just black out some of the important information. This will make your prospects curious to download your free e-book. If you sell information products, this strategy can also work from them as well. Use it for your free e-zine to gain more subscribers too.

 66 Provide a low and high priced version of your product. Show benefits of each version side by side. People usually spend a little more for extra benefits and features. When they are side by side, the one with the most benefits usually grabs people’s attention quicker too.

 67 Offer the reprint rights to your free e-book. yoU can allow people to sell it. Your ad in the e-book will been seen by proven, money-spending customers as well as freebie seekers. You could also provide people with proven ad copy and an e-book cover graphic.

 68. Make your target audience's experience reading your ad positive. You could educate them, tell a joke to make them laugh or compliment them to make them feel good. If their experience is enjoyable that's all it might take for them to decide to buy your product, subscribe to your free e-zine or join your affiliate program. All these actions can lead to income for you.

 69 Redesign your product for specific niches. You can create multiple profits with very little work. For example, you could easily turn a business e-book into an online auction business e-book and auction it off at online auctions. You would have a whole new and related target audience.

70 Give your prospects discount coupons on other products when they purchase your product. It could be your products or other businesses you made deals with. Just contact other related businesses and propose your idea to them. They may do the same for your business too.

 71 Start publishing an extra issue of your e-zine every week. You could charge a recurring monthly subscription for the free subscribers who want to view the extra issue(s) each week. You could also include no ads in the extra issue because you’re charging a subscription fee.

 72 Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message. Haven't you ever visited a web site which had graphic ads, text scrolling and flashing words all crammed together? If you have, it was likely you found it confusing and hard on the eyes and you just said ‘forget it’.

 73 Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make every word count. Use short words, phrases, sentences and paragraphs. Also highlight attention-grabbing words like love, money, sex, etc.

 74 Don't make the mistake and think that everyone will totally understand your web site message. Use descriptive words and examples to get your point across more smoothly. Don't use hard to understand words that they might have to look up in a dictionary because they won't, they'll just leave your web site.

 75 Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it. Also when you repeat something it gets stored in your prospect’s brain easier. his may persuade them to buy later on down the road because they will remember it when they really need or want your product.

 76 Don't push all your words together on your web site. People like to skim; use plenty of headings and sub-headings. People don't have time to search and read through every word. It's also harder to read online than offline. But you could remind them they could print out your web page to read it later when they are offline.

 77 You could offer your visitors a free e-book if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get a our new e-book for free!" Another example, "Subscribe to our free e-zine and get five e-books with full give-away rights!"

 78 Don't use 50 different content formats all over your web site. Try to use only one or two of the same fonts, text sizes, text colors, etc. You don't want your visitors getting frustrated because they have to keep refocusing their eyes. Plus it looks unprofessional not to have a consistent look throughout your web site.

 79 Offer easy navigation. People will leave quicker if they have a hard time finding what they're looking for. Don't get them lost or they will leave. You could have a keyword search box, a side, top or bottom navigation bar, a web site map, etc.

 80 Don't let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc. Also think about about each and every word you use on your web site. Ask yourself "Is this word going to persuade them to buy my product, join my affiliate program, subscribe to my e-zine”, etc.

 81 Give people plenty of things to do at your web site. Allow them to submit classified ads, play interactive games, add their link, sign your guest book, etc. This will keep them busy and they will have a higher chance of seeing your ad a couple of times and buying your product or service.

 82 Address your targeted audience on your business site. For example, "Welcome Internet Marketers". If you have more than one, address them all. When you want to get their attention in the ad copy, you could say, "Attention! All Internet marketers, business owners, opportunity seekers and other entrepreneurs."

 83 Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site, unless the bird had a business suit on or was doing something business related. That would grab your prospects’ attention and the bird would convey the impression that you sell to businesses or that you are a business.

 84 Alert visitors by e-mail when you add new content to your web site. This will remind people to revisit your web site. For example, you could say on your web site, "Sign up to our opt-in list to be reminded in the future when our web site is updated or we add new products.”

 85 Offer a way for visitors to contact you on each web page. List your e-mail address, fax number and phone number. If you're selling a product, remind them to order on each page. If you’re giving away a free subscription to your e-zine, remind them to subscribe on every page.

 86 Give people the option of viewing your web site offline. Offer it by way of an autoresponder message or by a printer-friendly web page. They may forward it to their friends or family members if it’s an e-mail or they may give it to them if they have it printed out.

 87 Make sure that at least 50% of your content is original. The other option is to offer something else original other than content, like software or an online utility. You need to offer something they can't go anywhere else to get. Then they can't think, “Well I saw another web site that has that same free e-book so I'll just go there instead.”

 88 Offer your visitors incentives for revisiting your web site. You could give them new content, e-books, software, e-zines, etc. Offer a new weekly contest so they have to revisit every week to re-enter. Offer a new, original freebie every week so they have to revisit. You can just ask them to sign up to a reminder e-mail list.

 89 Publish FAQs for your business, products and web site. They could have questions about multiple parts of your business. You could answer questions your products, business, web site, free e-zine, affiliate program, message board, chat room, free e-book and other services.

 90 Make sure all links on the navigational bar are clickable. If people can't get to where they want to go, they will leave. It's a good idea to go through your whole web site and check all your links once in awhile. There are also software programs that can do it for you too.

 91 Organize your web site in a logical and profitable sequence. You don't want to give away a freebie before they learn about the product(s) you're selling. Make your visitors see at least one or two of your ads before they get to your freebie. Then include those ads somewhere in or around your freebie.

 92 Use plenty of examples in your ad copy. This will allow your whole target audience to understand your sales pitch completely. If they don't understand your product offer, how do you expect them to buy. Have a few younger kids read it. If they understand it, you’ll know an older person will definitely understand it.

 93 Gain extra credibility by using terms your readers may not understand but can follow, by explaining them in simple terms. This will show you're an expert. People often find it interesting to see new words as they could get bored seeing the same old words every day.

 94 Reveal how excited you are about the product. You could use words, or even a picture of yourself looking very excited. For example, you could say in your ad copy, "I'm super EXCITED about our new product!" Another example, "I'm so PUMPED UP about our new product I can't wait to tell you about it!"

 95 Write your e-zine's ad to sound like it is common sense to subscribe. For example, you could say, "Everyone knows you have to know a few things before you start a business!" Another example, "We all know that knowledge is a key factor in making a business profitable."

 96 Assume people are going to instantly subscribe to your e-zine. For example, "Dear Healthy Subscriber". They will want to subscribe in order to feel healthy. Another example, "Dear Intelligent Subscriber". They will want to subscribe in order to feel intelligent.

 97 Allow your subscribers to collect things from eachissue of your e-zine. It could be e-books or software. They'll tell others and those people will subscribe too.For example, you could say, "In each issue of our e-zine we will be giving away a new limited editionbusiness report! Collect them all!"

 98 Tell people what their friends or family might sayas a result of them learning what's in your e-zine. People care about what other people think of them.For example, you could say, "Just imagine your wife telling you how proud she is of you for starting yourown business!"

 99 Make people feel like it's their idea to subscribe, they will be less hesitant. For example, you could say, "You are making a smart decision for subscribing."example, "Thank you for making an intelligent choice and subscribing to our e-zine!" Plus you're assuming ahead of time they are going to subscribe.

 100 Use less than seven points in your ad copy. If you start revealing too many topics, your readers might get confused and quit reading. Your points could be your benefits, guarantees, testimonials, closing, opening, postscripts, and headline. Some other points would be features, case studies, customer lists, etc.

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Buying Triggers: 100 Mind-Altering Selling Tools!

This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the author, and the publisher is not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought. Larry Dotson and L.D. Publishing does not accept any responsibility for any liabilities resulting from the actions of any parties involved.
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1 Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position. For example, you could say in your ad copy, "Don't worry, I used to be just like you. I was way over my head in debt. But I decided to create a financial formula so no one else would ever go through all the pain and humiliation of bankruptcy…